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Sagrantino Trail & Taste | FOUR ITINERARIES IN A TERROIR OF EXCELLENCE
The Italian world of wine has consciously started an evolutionary journey that aims towards
sustainability.
Over the last years, the term “sustainability” was mainly understood in its environmental dimension. Today this term encompasses the improvement of territories and the social interactions made possible by them.
The management of the Sagrantino territories is based on this wider concept of sustainability: a concept that is not limited to organic production models, but is measured by the ability of a territory and by the capacities of the companies to define a new economic model for high-quality products and quality of life: a model which preserves the values of the territory and explores the various ways in which they can be defined and interpreted.
For years now, Montefalco has undertaken a journey of promotion and protection of the productive and cultural identity of the Sagrantino territory. Sustainability in Montefalco has now a new goal: to pass on to future generations a territory that maintains the balance between human activities and the environment that makes them possible. To reach this goal, a system of common rules is needed. This system will integrate strategies and practices: this is the meaning underpinning the sustainability decalogue, a true protocol for certified sustainable production, introduced by the Grand Cru Association of Montefalco.
A permanent technological innovation, the increasing know-how and specialization of the producers, the adoption of efficient management practices that reduce the impact on the environment, the sharing of experiences, knowledge and abilities are only some aspects of the cultural and entrepreneurial vibrancy which forms the foundation for the Sagrantino popularity and fame. The constant joint efforts of so many made possible for us to celebrate in September 2017 the 25th anniversary of the Montefalco Sagrantino DOCG.
This publication intends to convey in an emotional message the beauty of a territory filled with history and culture and the Sagrantino’s ability to be the symbol and the star of the terroir. At a time when products have often become disconnected from their territory of origin, Montefalco proposes a model of deep attachment to the territory in which companies, together with their wines, play the role of ambassadors of a forward-looking project to ensure the sustainability and excellence of Italian products.
Marco Caprai,
President of the Grand Cru Association of Montefalco
